Now with every page inside of LeadPages, you just click on an element to edit it. You can easily do this with a duplicate option, which I’ll show you shortly. You will need to create four separate pages for each of the videos in the product launch and then link them together for this to work correctly. Now we just need to customize this page for a product. In the launch pages section, I’m going to be using the launch funnel page. You don’t have to do it this way but this way does save the most time. The reason we do this is because we’ll need to add the URLs of the video pages to the opt-in pages.
So we’re actually going to start from the video pages here first and then we’ll create the opt-in pages last so we’ll be sort of working backwards. Now that we know what pages we need, that brings us to step 1, creating the pages with LeadPages. Then when the cart closes all pages will be redirected to the sold out page. The headline for opt-in page #2 will relate to launch funnel page #2 and so on.Īfter the opt-in, people will move to the page with the actual video on it and next when the cart opens, all traffic will go the sales page, which will contain the fourth video or the open cart video. So the headline for opt-in page 1 will relate to launch funnel page #1. Each of these pages will have specific copy related to each of the videos in the funnel. We start with an opt-in page for each of the first three prelaunch content videos that will be released. Okay now that we have the typical structure and format, we like to follow for the videos and the product launch, let’s look at what pages we’ll actually create to put this launch into action. The third video is to provide proof that what you’re offering actually works and in the fourth video, you sell them on the opportunity. The second video is to bond with your audience. With that said, the first video in a launch is to build interest and the opportunity you’re selling. It’s not the end all, be all by any means.
There are many, many different formulas people have crafted for their videos, this is just what has worked in our business. Now a note on these videos, these videos aren’t just random videos saying buy my stuff, there’s actually a method to the madness. We really like Jeff Walker’s training on this but by all means consult your favorite source for launch information.
#EVERGREEN LAUNCH JEFF WALKER HOW TO#
This structure is one way that we’ve seen to create a launch funnel and there’s a lot of different opinions on how to do this and people have done this very successful using other methods. So prelaunch content goes out on a Thursday, prelaunch content video 2 goes out the following Tuesday, prelaunch content video 3 goes out the following Thursday then video 4 goes out along with the card opening where there’s finally something for sale on the next Tuesday and finally, the car closes the following Tuesday. You’d have prelaunch content like videos that would be released periodically to amp up excitement and anticipation for the launch date. There is a number of different ways to do a launch but we’re going to talk about one way that we suggest.The structure will look something like this. Transcript: Typically when conducting a product launch, we’ve seen a pattern emerge.
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